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Bestandsnummer des Verk�ufers 6545-9780205137107

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Bibliografische Details

Titel: Strategic Management: Text and Cases
Verlag: Allyn & Bacon -
Erscheinungsjahr: 1992
Sprache: Englisch
ISBN-10: 0205137105
ISBN-13: 9780205137107
Einband: paperback
Zustand: Very Good

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Inhaltsangabe

Designed to help students practice what faculty teach this text provides an analysis of strategic management in a highly readable format. Its concepts are liberally illustrated with examples from real organizations. The text portion (11 chapters) comprises the first third of the book and 38 cases comprise the other two thirds. Cases include some of the largest, best-known business organizations in the world as well as small, developing businesses; from those of large, multi-divisional enterprises to smaller, single-business firms. Features include: a series of video segments edited from CNN business programmes integrated into the text; strategic insight boxes throughout the text portion of the book show successful and unsuccessful application of text concepts by real companies; and an extensive Instructor's Manual with teaching notes to accompany cases, plus test items and transparencies.

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