Strategic Marketing Management: Planning and Control (CIM Diploma Workbook S.)

Fifield, Paul,Gilligan, Colin

ISBN 10: 0750649267 / ISBN 13: 9780750649261

Verlag: Butterworth-Heinemann Ltd, 2000

Beschreibung

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Bestandsnummer des Verkäufers wbb0023463943

Bibliografische Details

• Titel: Strategic Marketing Management: Planning and Control (CIM Diploma Workbook S.)
• Verlag: Butterworth-Heinemann Ltd
• Erscheinungsjahr: 2000
• Sprache: Englisch
• ISBN-10: 0750649267
• ISBN-13: 9780750649261
• Einband: Softcover
• Zustand: Good
• Gewicht: 780 Gramm

Über diesen Titel

Inhaltsangabe

This volume is specifically developed and written for students taking the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.