Strategic Planning for Design Firms

Raymond Kogan; Cara Bobchek

ISBN 10: 141953954X / ISBN 13: 9781419539541

Verlag: Kaplan Publishing, 2007

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G141953954XI4N00

Inhaltsangabe:

A comprehensive guide to strategic planning for design professionals dedicated to the built environment – architects, engineers, environmental consultants, landscape architects, interior designers, and planners.  Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners of design firms understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms.  The guide is organized into three distinct sections:

• The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success?
• The Six Elements of a Strategic Plan: How to prepare a sound strategic plan.
• The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?

Über die Autorin bzw. den Autor: Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. Ray is also a co-founder of A/E Advisors, a national network of specialized consultants serving the design and construction industry.

Cara Bobchek has over 20 years of experience working with and advising design and construction firms on communications, marketing, and strategy. She facilitates planning sessions and conducts original research on the architecture and engineering industries and has addressed numerous professional associations.

The authors can be reached through the Kogan & Company web site at www.kogancompany.com.

Bibliografische Details

Titel: Strategic Planning for Design Firms
Verlag: Kaplan Publishing
Erscheinungsdatum: 2007
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket