Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda (Communication, Media, and Politics)

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ISBN 10: 0742528820 / ISBN 13: 9780742528826

Verlag: - -, 2003

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780742528826

Inhaltsangabe:

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, welldocumented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Über die Autorin bzw. den Autor: Karen S. Johnson-Cartee, Gary A. Copeland

Bibliografische Details

Titel: Strategic Political Communication: ...
Verlag: - -
Erscheinungsdatum: 2003
Einband: Paperback
Zustand: Very Good