Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)

Erica Weintraub Austin; Bruce E Pinkleton

ISBN 10: 0805853812 / ISBN 13: 9780805853810

Verlag: Routledge, 2006

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0805853812I3N00

Inhaltsangabe:

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly.
 
Chapters in the book cover such critical topics as:
*creating a framework for planning;
*identifying the elements of a campaign;
*determining research needs and developing the research plan;
*gathering useful data for strategic guidance;
*making research decisions; and
*applying theory to professional practice.
 
This book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication campaigns.

Bibliografische Details

Titel: Strategic Public Relations Management: ...
Verlag: Routledge
Erscheinungsdatum: 2006
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket
Auflage: 2. Auflage