Strategic Retail Management: Text and International Cases

Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna

ISBN 10: 3658101822 / ISBN 13: 9783658101824

Verlag: Springer Gabler, 2016

Beschreibung

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Bestandsnummer des Verkäufers 001800109N

Bibliografische Details

• Titel: Strategic Retail Management: Text and International Cases
• Verlag: Springer Gabler
• Erscheinungsjahr: 2016
• Sprache: Englisch
• ISBN-10: 3658101822
• ISBN-13: 9783658101824
• Einband: Paperback
• Auflage: 3rd revised ed. 2017.
• Zustand: New

Über diesen Titel

Inhaltsangabe

The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated.

Über die Autorin bzw. den Autor

Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.