Strategies for E-Business : Concepts and Cases

Jelassi, Tawfik, Enders, Albrecht

ISBN 10: 0273710281 / ISBN 13: 9780273710288

Verlag: Pearson Education, Limited, 2008

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP83328355

Inhaltsangabe:

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Über die Autorin bzw. den Autor:

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

 

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).

Bibliografische Details

Titel: Strategies for E-Business : Concepts and ...
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2008
Einband: Hardcover
Zustand: Very Good
Auflage: 2 Edition.