Strategies for E-business: Creating Value Through Electronic and Mobile commerce, Concepts and Cases

Tawfik, Jelassi; Enders, Albrecht

ISBN 10: 0273710281 / ISBN 13: 9780273710288

Verlag: Pearson College Div, 2008

Beschreibung

In shrink wrap. Looks like an interesting title! Bestandsnummer des Verkäufers Q-0273710281

Bibliografische Details

Titel: Strategies for E-business: Creating Value ...

Verlag: Pearson College Div

Erscheinungsdatum: 2008

Einband: hardcover

Zustand: New

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Über die Autorin bzw. den Autor:

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

 

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).