Strategy Concept and Process: A Pragmatic Approach, the

Arnoldo C. Hax

ISBN 10: 0134588940 / ISBN 13: 9780134588940

Verlag: Pearson College Div, 1995

Beschreibung

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Bestandsnummer des Verkäufers M00134588940-G

Bibliografische Details

Titel: Strategy Concept and Process: A Pragmatic ...

Verlag: Pearson College Div

Erscheinungsdatum: 1995

Einband: Hardcover

Zustand: good

Über diesen Titel

Inhaltsangabe:

This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.