The Strategy Concept and Process: A Pragmatic Approach

Hax, Arnoldo C.; Majluf, Nicolas S.

ISBN 10: 0134588940 / ISBN 13: 9780134588940

Verlag: Pearson College Div, 1995

Beschreibung

This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!

Bestandsnummer des Verkäufers 56JTFY003MMW_ns

Bibliografische Details

• Titel: The Strategy Concept and Process: A Pragmatic Approach
• Verlag: Pearson College Div
• Erscheinungsjahr: 1995
• Sprache: Englisch
• ISBN-10: 0134588940
• ISBN-13: 9780134588940
• Einband: Hardcover
• Zustand: good

Über diesen Titel

Inhaltsangabe

This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.