Strategy Process: Collegiate Edition, The

Mintzberg, Henry; Quinn, James Brian; Voyer, John

ISBN 10: 013556557X / ISBN 13: 9780135565575

Verlag: Prentice-Hall, 1994

Beschreibung

Bestandsnummer des Verkäufers 5211936

Bibliografische Details

• Titel: Strategy Process: Collegiate Edition, The
• Verlag: Prentice-Hall
• Veröffentlichungsdatum: 1994
• Sprache: Englisch
• ISBN-10: 013556557X
• ISBN-13: 9780135565575
• Bindung: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

For Strategic Management and Business Policy courses for the undergraduate.

John Voyer joins the already winning combination of Mintzberg and Quinn for this new version of the book that teaches “how strategies really form”. This text will provide the most balanced and easily accessible coverage of the various schools of thought in strategy. The authors have strengthened the “formulation” material while keeping the already thorough coverage of “formation” material intact.