The Strategy Process: Concepts, Context and Cases (3rd Edition)

Mintzberg, Henry,Quinn, James Brian

ISBN 10: 0132340305 / ISBN 13: 9780132340304

Verlag: Pearson College Div, 1995

Beschreibung

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Bestandsnummer des Verkäufers S_267162377

Bibliografische Details

• Titel: The Strategy Process: Concepts, Context and Cases (3rd Edition)
• Verlag: Pearson College Div
• Veröffentlichungsdatum: 1995
• Sprache: Englisch
• ISBN-10: 0132340305
• ISBN-13: 9780132340304
• Bindung: hardcover
• Zustand: Good

Über diesen Titel

Inhaltsangabe

For Graduate Level Courses in Strategic Management and Business Policy.

This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up―to―date look at how actual companies act strategically and the research driving them.

Reseña del editor

New edition of an eclectic text for the field of business policy, or, as it is now more popularly called, strategic management. The text combines theory, practice, and discussion of the linkage between the two in its coverage of strategy and organization. Rather than discussing implementation as i