The Strategy Process: Concepts, Contexts, Cases : Global

Mintzberg, Henry; Lampel, Joseph; Quinn, James Brian; Ghoshal, Sumantra

ISBN 10: 027365120X / ISBN 13: 9780273651208

Verlag: Ft Pr, 2002

Beschreibung

Bestandsnummer des Verkäufers U9780273651208

Bibliografische Details

• Titel: The Strategy Process: Concepts, Contexts, Cases : Global
• Verlag: Ft Pr
• Erscheinungsjahr: 2002
• Sprache: Englisch
• ISBN-10: 027365120X
• ISBN-13: 9780273651208
• Einband: Softcover
• Auflage: 1748208752.
• Zustand: Very Good
• Zustand des Schutzumschlags: 46844289
• Signiert: 5/25/2025 9:32:32 PM
• Verkäuferkataloge:
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Über diesen Titel

Inhaltsangabe

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.