The Strategy Process: Concepts, Contexts, Cases : Global

Mintzberg, Henry; Lampel, Joseph; Quinn, James Brian; Ghoshal, Sumantra

ISBN 10: 027365120X / ISBN 13: 9780273651208

Verlag: Ft Pr, 2002

Beschreibung

Bestandsnummer des Verkäufers U9780273651208

Bibliografische Details

Titel: The Strategy Process: Concepts, Contexts, ...

Verlag: Ft Pr

Erscheinungsdatum: 2002

Einband: Softcover

Zustand: Very Good

Zustand des Schutzumschlags: 46844289

Signiert: 5/25/2025 9:32:32 PM

Auflage: 1748208752.

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Inhaltsangabe:

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.