The Strategy Process: Concepts, Contexts, Cases

Lampel, Joseph

ISBN 10: 027371628X / ISBN 13: 9780273716280

Verlag: Pearson, 2014

Beschreibung

Bestandsnummer des Verkäufers UnScanned027371628X

Bibliografische Details

• Titel: The Strategy Process: Concepts, Contexts, Cases
• Verlag: Pearson
• Erscheinungsjahr: 2014
• Sprache: Englisch
• ISBN-10: 027371628X
• ISBN-13: 9780273716280
• Einband: Softcover
• Auflage: 5. oder spätere Auflage
• Zustand: very good

Über diesen Titel

Inhaltsangabe

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine

 

The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.

 

Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.

 

As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

Über die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.