Strategy: Process, Content, Context

Bob De Wit, Ron Meyer, Bob de Wit

ISBN 10: 1861521391 / ISBN 13: 9781861521392

Verlag: Cengage Learning EMEA 25/06/1998, 1998

Beschreibung

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9781861521392

Bibliografische Details

Titel: Strategy: Process, Content, Context

Verlag: Cengage Learning EMEA 25/06/1998

Erscheinungsdatum: 1998

Einband: Softcover

Zustand: Very Good

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

This is the second edition of De Wit and Meyer's strategy text. It builds on the first edition by focusing on the requirements of students and teachers in terms of the structure, organization and design of the material. In addition, it is global in its coverage of the issues of corporate strategy. Major changes include: greater suitability for an international market; restructuring so that the book does not look like a reader; greater emphasis on the polarities of debate with each topic; clearer flagging of topics covered; more author commentary to introduce and contextualize articles; updated case studies; short cases within chapters; strategy toolbox at the end of the book; maintenance of tone and approach; high design values for cover text; linked web site for lecturers and students; and an extensive instructor's manual.