The front cover has a lightly creased corner. 957 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size G: 10"-11" Tall (254-279mm).

Bestandsnummer des Verk�ufers 141254

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Bibliografische Details

Titel

Strategy: Process, Content and Context; An Internation Perspective

Verlag

Thompson Learning, London

Erscheinungsjahr

2004

Sprache

Englisch

ISBN-10

1861529643

ISBN-13

9781861529640

Einband

Paper Back

Auflage

Third Edition.

Zustand

Very Good

Verk�uferkataloge

Business, Marketing, Management & Real Estate

�ber diesen Titel

Inhaltsangabe

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

�ber die Autorin bzw. den Autor

Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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Large shop within 4 miles of Sydney Opera House and close to Sydney University. First established in Sydney in 1967. Have remainders bought over those years, many ageing like good wine. We have many second hand books in all categories. Find us on Google Maps. Enter "Goulds Books Australia". We are at 536 King St, Newtown.

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Unternehmensdaten des Verk�ufers

Goulds Book Arcade, Sydney
NSW, Australia

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