Strategy: Process, Content, Context, An International Perspective

Ron Meyer et Bob De Wit

ISBN 10: 1408019027 / ISBN 13: 9781408019023

Verlag: Cengage Learning EMEA, 2010

Beschreibung

Ancien livre de bibliothèque avec équipements. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations.

Bestandsnummer des Verkäufers G-332-509

Bibliografische Details

• Titel: Strategy: Process, Content, Context, An International Perspective
• Verlag: Cengage Learning EMEA
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 1408019027
• ISBN-13: 9781408019023
• Einband: Softcover
• Auflage: 4. Auflage
• Zustand: Bon

Über diesen Titel

Inhaltsangabe

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, "Strategy, 4e" builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Über die Autorin bzw. den Autor

Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.