Strategy: Process, Content, Context

De Wit, Bob and Ron Meyer:

ISBN 10: 1861521391 / ISBN 13: 9781861521392

Verlag: Taylor & Francis, 1999

Beschreibung

928 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 1850. Bestandsnummer des Verkäufers 313395

Bibliografische Details

Titel: Strategy: Process, Content, Context

Verlag: Taylor & Francis

Erscheinungsdatum: 1999

Einband: Taschenbuch

Zustand: Gut

Auflage: 2. Auflage

Über diesen Titel

Inhaltsangabe:

This is the second edition of De Wit and Meyer's strategy text. It builds on the first edition by focusing on the requirements of students and teachers in terms of the structure, organization and design of the material. In addition, it is global in its coverage of the issues of corporate strategy. Major changes include: greater suitability for an international market; restructuring so that the book does not look like a reader; greater emphasis on the polarities of debate with each topic; clearer flagging of topics covered; more author commentary to introduce and contextualize articles; updated case studies; short cases within chapters; strategy toolbox at the end of the book; maintenance of tone and approach; high design values for cover text; linked web site for lecturers and students; and an extensive instructor's manual.