The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Thomas T. Nagle; John E. Hogan

ISBN 10: 0131856774 / ISBN 13: 9780131856776

Verlag: Pearson Prentice Hall (edition 4th), 2005

Beschreibung

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Bestandsnummer des Verkäufers 0131856774-7-1

Bibliografische Details

• Titel: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
• Verlag: Pearson Prentice Hall (edition 4th)
• Veröffentlichungsdatum: 2005
• Sprache: Englisch
• ISBN-10: 0131856774
• ISBN-13: 9780131856776
• Bindung: Paperback
• Ausgabe: 4th.
• Zustand: Fair

Über diesen Titel

Inhaltsangabe

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

 

Críticas

"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society