The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: 3rd Ed

Nagle, Thomas T.;Holden, Reed K.

ISBN 10: 013026248X / ISBN 13: 9780130262486

Verlag: Old Tappan, New Jersey, U.S.A.: Pearson P T R, 2001

Beschreibung

hardback in fine condition with fine dust jacke.t 3rd edition.

Bestandsnummer des Verkäufers 131515

Bibliografische Details

• Titel: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: 3rd Ed
• Verlag: Old Tappan, New Jersey, U.S.A.: Pearson P T R
• Erscheinungsjahr: 2001
• Sprache: Englisch
• ISBN-10: 013026248X
• ISBN-13: 9780130262486
• Einband: Hardcover
• Auflage: 3rd Edition
• Zustand: Fine
• Zustand des Schutzumschlags: Fine
• Verkäuferkataloge:
  • business

Über diesen Titel

Inhaltsangabe

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.