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Bestandsnummer des Verk�ufers WAL-Q-2f-01786

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Bibliografische Details

Titel: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Verlag: Routledge
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 013026248X
ISBN-13: 9780130262486
Einband: Softcover
Auflage: 3. Auflage
Zustand: Very Good

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Inhaltsangabe

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, caf�, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.

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More Than Words
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