Submit now: designing persuasive Web sites teaches you what it means to go beyond usability and to make your web site as persuasive as possible. Using real-world examples - augmented by clear, visual explanations - this book is full of practical advice you can immediately incorporate into your site to convert visitors into customers. Everyone who is anyone working on a web site - from marketers to designers to developers - will gain a new perspective on web site design that focuses on helping users transact on the web. Submit now teaches you how to: • Maximize the conversion rate of turning site visitors into customers • Move users along a decision path to get them to do what you want them to do • Design a web site by focusing on four types of users • Learn the elements of persuasion that you can incorporate into your web site to influence site visitors to transact

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Andrew Chak is an award-winning Information Architect and User Experience Designer based in Toronto. His work for clients such as Deustche Bank, General Motors, Thomas Cook, New York Life, and American Express has given him background and insight into how customers transact on the Web. A speaker at InternetWorld, WebNYC, WebChicago, WebLA, WebDC, and Web2000, Andrew's presentation at December 2000 C/Net Builder conference in New Orleans was voted one of the top ten best by attendees.

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