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How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs

Kennedy, Dan S.

Verlag: Dutton Adult, 1997
ISBN 10: 0525941983 / ISBN 13: 9780525941989
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Titel: How to Succeed in Business By Breaking All ...

Verlag: Dutton Adult

Erscheinungsdatum: 1997

Einband: Hardcover

Zustand: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: In How to Succeed in Business by Breaking All the Rules, Dan S. Kennedy debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back.A successful entrepreneur and highly sought-after motivational speaker, Kennedy writes in a brisk, no-nonsense style to show how the advice of so-called ?experts? run against the experience of most successful people. The first rule of success, he argues, is to throw out all the other rules.For instance:? Forget just about everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way or be prepared to be thrown for some real loops.' The customer is not always right. Make an effort to understand people's dissatisfaction, but a pain in the neck is a waste of time. Be prepared to ?fire? customers who are never satisfied and concentrate on those you can make happy.' Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.Full of anecdotes about people who defied convention, this energetic, plain-talking guide offers practical, hands-on advice to help you become a successful entrepreneur. Buchnummer des Verkäufers ABE_book_new_0525941983

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Inhaltsangabe: A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work. 35,000 first printing. Tour."

Rezension: How to Succeed in Business by Breaking the Rules: A Plan for Entrepreneurs, by self-made millionaire Dan S. Kennedy, is an unorthodox blueprint for small-business success. It is based on the author's contrarian position that all rules are made to be broken, and is articulated clearly with colorful real examples drawn from the well known ( Pulp Fiction director Quentin Tarantino) to the unknown (a group of airport massage therapists). Forget widely accepted principles such as blind optimism and arrogant self-promotion, he writes. Instead, break out of the box using the unconventional ideas and nontraditional techniques that he describes with cliché-busting glee.

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