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Inhaltsangabe: HOW TO SUCCEED IN THE INCREDIBLE ICE CREAM BUSINESS is a comprehensive professional retail ice cream book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.
Written by well-known ice cream author Malcolm Stogo, this street-smart, totally revised book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on writing a business plan, look for the right location, financing, finding the right location, getting the store built and making soft serve products to coming up with concrete marketing ideas and offering good customer from day one.
Also in this book are chapters on the preparation of ice cream sundaes, milkshakes, sodas, floats and smoothies, as well as soft serve ice cream and yogurt products.
From the Author: This new book was written as a new up-to-date companion book to my book, ICE CREAM AND FROZEN DESSERTS, A COMMERCIAL GUIDE TO PRODUCTION AND MARKETING. It is a very hands-on book written specifically to help anyone having an idea or thinking of an conceptual idea of what their first steps should be in entering the ice cream business, specifically about writing a business plan and picking a retail location.
Buchbeschreibung Malcolm Stogo Assoc 2001-08, 2001. Paperback. Buchzustand: good. 0971270309. Buchnummer des Verkäufers 525801
Buchbeschreibung Stogo Associates, Malcolm. Hardcover. Buchzustand: As New. This copy appears to be in nearly new condition. Buchnummer des Verkäufers G0971270309I2N00
Buchbeschreibung Malcolm Stogo Assoc, 2012. Hardcover. Buchzustand: Very Good. Great condition with minimal wear, aging, or shelf wear. Buchnummer des Verkäufers P020971270309
Buchbeschreibung Malcolm Stogo Assoc, 2012. Hardcover. Buchzustand: Like New. Almost new condition. Buchnummer des Verkäufers P010971270309
Buchbeschreibung Malcolm Stogo Assoc. Hardcover. Buchzustand: New. 0971270309 New Condition. Buchnummer des Verkäufers NEW7.0543435
Buchbeschreibung Malcolm Stogo Assoc. Hardcover. Buchzustand: Fine. 0971270309 Like New Condition. Buchnummer des Verkäufers LN7.0543435
Buchbeschreibung Malcolm Stogo Assoc, 2012. Hardcover. Buchzustand: New. Never used!. Buchnummer des Verkäufers P110971270309
Buchbeschreibung Malcolm Stogo Assoc, 2012. Hardcover. Buchzustand: New. second. Buchnummer des Verkäufers DADAX0971270309
Buchbeschreibung Malcolm Stogo Assoc, 2012. Hardcover. Buchzustand: Good. second. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 0971270309