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Inhaltsangabe: Caroline Jones was the first African-American woman to make it to the top of the advertising industry. This book goes behind the scenes to tell the inspiring story of how Caroline and her staff climbed the ladder of success in this highly competitive field. Photos.
From School Library Journal:
Grade 6-10?Two inspiring success stories. Fleming traces Jones's rise to the top of the advertising industry and the creation of her own agency. He briefly covers his subject's early years, education, and fledgling career. Suggestions for young people who are interested in the field are included and explanations of how ads are put together for print media, TV, and radio are provided. Numerous black-and-white photos of Jones and her staff appear throughout. While the text is informative and readable, the author's often breathless style makes it almost like reading an ad. Still, considering the obstacles Jones faced in a white male-dominated profession, her achievements are indeed impressive. Garcia focuses on the founding and operation of Hispanic magazine, from writing to marketing. He presents vignettes about various people involved in its editing, advertising, production, and circulation, and explains their duties. The writing is clear and filled with detail. The book is illustrated with shots from the magazine and photos of staff at work. A good look not only at the publishing business, but also at a publication that endeavors to fill a need in a specific community.?Christine A. Moesch, Buffalo and Erie County Public Library, NY
Copyright 1996 Reed Business Information, Inc.
Buchbeschreibung Walker & Company, 1995. Hardcover. Buchzustand: New. Buchnummer des Verkäufers P110802783538
Buchbeschreibung Walker & Company, 1995. Hardcover. Buchzustand: New. Buchnummer des Verkäufers DADAX0802783538
Buchbeschreibung Walker & Company. Hardcover. Buchzustand: Fair. Buchnummer des Verkäufers G0802783538I5N00
Buchbeschreibung Walker & Company, 1995. Hardcover. Buchzustand: Good. First Printing. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 0802783538
Buchbeschreibung Walker & Company, 1995. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 802783538
Buchbeschreibung Walker & Company, 1995. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 0802783538