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Inhaltsangabe: The most successful companies always have separate telesales and customer service departments. But, now there is something new that the cutting edge companies are doing that is increasing sales at a LESSER cost of acquiring those sales.
It's a third method of using the phone for customer contact and sales: Proactive Customer Service.
So, what IS Proactive Customer Service?
It is not purely customer service, nor is it hard core outbound selling.
It is NOT simply cross-selling or upselling on the inbound call.
It is not taking your reactive customer service reps and having them place calls in their spare time (which, we all know means they mysteriously have less and less spare time).
It is NOT having your highly compensated and skilled outbound sales reps follow up on inbound price requests or call customers and say,
"How's it going?"
"Do you need anything this week?"
"How are your supplies doing?"
"Wanted to make sure everything is OK."
"Can I quote on anything?"
"Any projects coming up?"
"Can I help you in any way?"
In a nutshell, the concept is quite simple:
Calling your regular customers on a regular basis.
That, in and of itself is not necessarily new. But doing it in a planned, organized way, with the right people, managed and compensated in the right way, within a properly-designed departmental infrastructure, is a new concept.
Proactive Customer Service is an entirely new position or department within the organizational chart. It is method of selling over the phone that lies between proactive outbound selling and reactive customer service. It generates more sales, from existing customers, but at a lesser cost to the organization than proactive outbound selling.
By using Proactive Customer Service you have regular contact with customers, which means you maintain, build, and grow better relationships with them, while protecting them from the competition.
And you can learn, step-by-step, how you can implement Proactive Customer Service, the right way, from telesales management expert Lee Van Vechten, who has tested and refined the process. He shares all of the secrets with you in "The Successful Manger's Guide to Selling Through Proactive Customer Service--How to Reduce Inside Sales Costs and Keep Customers Buying Forever."
MORE BENEFITS OF PROACTIVE CUSTOMER SERVICE
By using Proactive Customer Service you can, Manage and grow accounts that previously received little or no contact.
Take advantage of opportunities to cross sell and upsell so as to maximize revenue from accounts, while providing the ultimate in customer satisfaction
Minimize customer attrition do to lack of attention. You build customer loyalty since they are being contacted more often by 'their' representative.
Your customers have ONE point of regular contact, meaning greater satisfaction, and greater likelihood of buying from you regularly
Bottom line--this says it all--you can extend the lifetime value of your customers, while LOWERING overall sales costs. More sales for less money means more profits.
WHO CAN BENEFIT FROM PROACTIVE CUSTOMER SERVICE?
How do you know if doing Proactive Customer Service is for you? See if you can identify with any of the following:
Companies that now pay too much in compensation for simple tasks such as following up on inquiries, taking orders from customers--orders that the customers would have placed anyway!
Companies that each year increasingly lose customers and sales volume due to lack of customer contact (or worse: who don't KNOW why they're losing customers and sales)
Companies that have tried proactive telesales, but didn't have or couldn't find the personnel necessary to handle that role, but yet still desire to proactively contact their customers
Companies that generate sales through direct marketing (mail, catalog, internet) but do not contact the customers personally afterward in order to get repeat a
Über den Autor: Lee R. Van Vechten has been in the medium of teleservices since 1962. He's president of F.G.I., in Freehold, New Jersey, a management consulting and sales training firm, specializing in turnkey telephone selling installations and repositioning for businesses. His client list of over 200 includes Honeywell, General Electric, UPS, Peterbilt, AT&T Corporate, General Foods, Coca Cola, and Dun & Bradstreet. He is the cofounder of the American Teleservices Association. Lee received Teleprofessional Magazine's Top 10 Pros of the Year award, and the Direct Marketing Association's Telemarketing Council's Pioneer Award. Lee is an authoritative source for many publications, having been a regular featured writer for DM News, Teleprofessional Magazine, Operations and Fulfillment, Telephone Selling Report, and contributed the Compensation chapter for Prentice Hall's Encyclopedia of Telemarketing, as well as Dartnell's Marketing Manager's Handbook. He is the past publisher of the Van Vechten Report and Extensions, proactive telephone selling skills newsletters for management, and TSR Hotline, a training reinforcement program for Telephone Sales Representatives. He is a frequent speaker at trade conferences and seminars. When it comes to telephone sales department operation start-up and management, Lee Van Vechten knows what to do and what to avoid to ensure success. You will have the benefit of his vast experience and knowledge in this book.
Buchbeschreibung Business by Phone, 2002. Ring-bound. Buchzustand: Brand New. 130 pages. 11.50x11.30x0.60 inches. In Stock. Buchnummer des Verkäufers 1881081168