Born to Win

You are the most positive influence in your life, and you were born to win.

We were all born to win. God, or whoever you believe was your creator, could not have conceived such tremendous success in creating humankind through failure. Unfortunately, we have been mostly conditioned to fail.

Thousands of negative reinforcements are supplanted into our minds each day as we are being conditioned for failure. We are reinforced with thoughts of poverty, despair, crime, and murder. The media illustrates that our best chance of success comes from winning the lottery. Implanted in our minds is the idea that those beautiful people on television have the kinds of lives that we wish we were having. With all this garbage bombarding us daily, is it any surprise that most people have what they believe is a natural tendency against the right to aspire? Who believes that we can be all that we can be when we see the world so filled with despair? (I will discuss this later in the book.) Our acceptance and constant viewing of negative news is part of a survival technique that has kept us alive — ever since we lived in caves and did not carry credit cards. When we travel to foreign countries, we see American equipment, such as Caterpillar construction's heavy equipment, building cities. This is because of a great idea that started in someone's head — someone like you. The difference may be that that person pursued his or her idea and asked what the next step should be. In many cases, you have not started yet. Everyone reading this has the potential for great success. Many will move forward; many will not move forward. Which camp you choose to be in is your decision.

In America, the greatest country on earth, during the greatest time on the planet, most people are being conditioned to fail. They use less than 10 percent of their potential and excel only on a limited basis. What a travesty of human potential! I think that I have unlocked the secret to human potential and have found the key to how you can succeed in ways beyond the wildest concepts of most people. I think I understand why most men live lives of quiet desperation and only a few people live lives beyond their dreams.

A natural question to ask at this point would be, why? One possible answer is that you have become more comfortable with rationalizing and a lack of success. After all, most people do not achieve all that they set out to achieve, so you are in good company called "the masses." The human condition is naturally evolving and naturally seeking only to survive, but you are seeking to live. You would not be reading this book if you did not seek more than what your life has to offer.

Your decision to separate yourself from the masses, to acknowledge that most men and women lead lives of quiet despair, and to aspire to greatness is your birthright. No one can deny you that but you. Begin today to reprogram your thoughts. Begin today the journey that many before you have taken. The path is not new, the journey is not unknown, and the answer is just as simple as the question. How do you become more than you are? How do you seek higher goals and a higher purpose? The truth is that you become what you think. We will explore that in the next few chapters, reflecting on and strengthening the most universal law.

In capitalistic societies, the natural progression of people creates those who rise to challenges and those who are challenged but choose not to raise their level of progress. For now, you have wisely chosen to read this book, which, when interpreted wisely, will begin to free you from the constraints of thinking, bringing you to the application of a technique that has worked for many successful salespeople.

Go confidently in the direction of your dreams and live the life you have imagined.

— Thoreau

Action Steps

• Create a calendar logbook of your positive activities. For each day, at the end of the day, write down what you did to move yourself in the direction of your goals, dreams, and ambitions. At the end of the week and the month, you will have a chronological history of the events that you created to move toward your goals. Nothing is too large or too small. We often forget that success is measured by the many little events we have day by day that lead to some big pictures. This is your log to acknowledge what you have done!

• Write down your twenty-five-word mission statement that expresses why you are put here to win.

This is my statement, which I have had since I was a kid: "In good health and spirits, I make millions helping others achieve higher goals ..." Simple, direct, and to the point. Easy enough to remember, repeat, and put in my wallet and in the bathroom. This is the first thing I see in the morning and the last thing at night. Milton once said that the mind can be a place of heaven or hell. Your mind, like mine, needs constant reminders to stay on the right path. If left alone with the privacy of your thoughts, you may naturally dwell on ideas and concepts that may not take you higher. We often call these concepts "the daily news." A very negative...