The Sustainable Enterprise : Profiting from Best Practice

ISBN 10: 0749446439 / ISBN 13: 9780749446437

Verlag: Kogan Page, Limited, 2006

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 38840455-6

Inhaltsangabe:

Translates the principles of sustainability into strategic and operational reality; reviews the specific challenges that sustainability can involve, from energy use to employment rights, and from emissions trading to corporate governance. Sustainability is starting to permeate every business decision and needs to be managed in an active, integrated way.

Über die Autorinnen und Autoren: Chris Brown has wexperience in sales, marketing and strategic planning for a number of major manufacturing and retail organisations including Unilever, Kingfisher and Sainsbury's. He is a past director of the Institute of Sales Promotion and Chairperson of the Unilever Promotions Mangers Committee. He now runs a marketing and business strategy consultancy 'The Cornford Consultancy'. He welcomes feedback on The Sales Promotion Handbook' and other Promotional, Marketing and Category Management issues (Email: feedback@cornford.co.uk)

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries. Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.

Bibliografische Details

Titel: The Sustainable Enterprise : Profiting from ...
Verlag: Kogan Page, Limited
Erscheinungsdatum: 2006
Einband: Hardcover
Zustand: Very Good
Auflage: 2. Auflage