Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.

In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.

�ber die Autorin bzw. den Autor

Richard E. Caves is Nathaniel Ropes Research Professor of Political Economy at Harvard University.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

Mehr Information