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A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Often the most important asset to a company is its technology and intellectual property. And yet, the capacity to create and develop technology is outpacing most firms' abilities to manage the resulting product and processes. Watkins' purpose is to help managers improve their ways and means of translating technological assets into effective business strategies. The information in the book is designed to be useful for any size firm from entrepreneurial start-ups to multinational corporations.
Part one is primarily an overview on the care and feeding of this unique class of assets. It addresses the characteristics of the technologies, methods for valuation and development, approaches to acquisitions, outsourcing technological management, and finally, dealing with organizational cultural issues. Part two addresses the issues involved with converting assets into effective business strategies. It offers in depth treatment of manufacturing, licensing, joint ventures and strategic alliances, negotiation, and the pitfalls of each option.
Über den Autor: WILLIAM M. WATKINS has spent a number of years as Manager of Licensing for Union Carbide where he was heavily involved in the management and marketing of a broad array of technological assets. He has been active in the Service Corps of Retired Executives, providing consulting to small businesses. He has served on the business faculty at West Virginia State College and is the author of Business Aspects of Technology Transfer (1990).
Buchbeschreibung Praeger, 1998. Buchzustand: Very Good. N/A. Former Library book. Great condition for a used book! Minimal wear. Buchnummer des Verkäufers GRP17472240
Buchbeschreibung Praeger, 1998. Buchzustand: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP15755406
Buchbeschreibung Praeger, 1998. Buchzustand: Good. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP85764474
Buchbeschreibung Praeger, 1998. Hardcover. Buchzustand: Used: Good. Buchnummer des Verkäufers SONG1567202233
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97815672022364.0
Buchbeschreibung Buchzustand: Very Good. Book Condition: Very Good. Buchnummer des Verkäufers 97815672022363.0
Buchbeschreibung Praeger, 1998. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 1567202233
Buchbeschreibung Praeger, 1998. Hardcover. Buchzustand: New. Buchnummer des Verkäufers DADAX1567202233
Buchbeschreibung Quorum Books, Santa Barbara, CA, 1998. Hardcover. Buchzustand: Fine. 184p. Buchnummer des Verkäufers NGY21199
Buchbeschreibung ABC-CLIO, 1998. HRD. Buchzustand: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Buchnummer des Verkäufers IP-9781567202236