Text contains a wealth of information about about a wide variety of sociocultural constructs. Automated prediction methods can infer these quantities (sentiment analysis is probably the most well-known application). However, there is virtually no limit to the kinds of things we can predict from text: power, trust, misogyny, are all signaled in language. These algorithms easily scale to corpus sizes infeasible for manual analysis. Prediction algorithms have become steadily more powerful, especially with the advent of neural network methods. However, applying these techniques usually requires profound programming knowledge and machine learning expertise. As a result, many social scientists do not apply them. This Element provides the working social scientist with an overview of the most common methods for text classification, an intuition of their applicability, and Python code to execute them. It covers both the ethical foundations of such work as well as the emerging potential of neural network methods.

�ber die Autorin bzw. den Autor:

Charlotte y Peter Fiell son dos autoridades en historia, teor�a y cr�tica del dise�o y han escrito m�s de sesenta libros sobre la materia, muchos de los cuales se han convertido en �xitos de ventas. Tambi�n han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Dise�o del siglo XX, El dise�o industrial de la A a la Z, Scandinavian Design y Dise�o del siglo XXI.

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