TheIBMPosterProgram Format: TradePaperback

Tillman,Shea

ISBN 10: 1848224702 / ISBN 13: 9781848224704

Verlag:

Brand New. Bestandsnummer des Verkäufers 9781848224704

Inhaltsangabe:

In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company’s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms, and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies, to reminders on best security practices, to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages.

Über die Autorin bzw. den Autor:

Robert Finkel and Shea Tillman are both Associate Professors of Graphic Design at Auburn University.

Bibliografische Details

Titel: TheIBMPosterProgram Format: TradePaperback
Zustand: New