Johann Christoph Greiling beleuchtet in diesem Buch die Theorie der Popularit�t - der Beeinflussung von Massenmedien auf die �ffentliche Meinung. Dabei untersucht er genau, wie Meinungen und Ideen durch Medien wie B�cher, Zeitschriften und Rundfunk verbreitet werden. Er zeigt, wie diese �berzeugungen schlie�lich zu �ffentlichen Meinungen werden mit oft unbeabsichtigten Auswirkungen.

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