Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader (Hardcover)

John Rossman

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Sprache: Englisch

Verlag: McGraw-Hill Education, OH, 2019

1260455491 / 9781260455496

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Artikelbeschreibung des Verkäufers

Hardcover. Reading this book is like having Jeff Bezos advise me. Eric Martinez, Founder and CEO of ModjoulThe former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to think like Amazon and succeed in the digital age. What would Jeff do? Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know the secret behind Amazons historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executiveand shows todays business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobodys business. Learn how to:Move forward to get back to Day 1and change the status quo.Use the working backwards innovation and problem-solving approach to lead the way.Become a platform companywith the right platform strategy.Create customer obsessionand grant your customers superpowers.Experiment, fail, rinse, and repeat.Decentralize your way to digital greatness.Master the magic of small autonomous teams.Avoid the trap of past positions.Make better and faster decisions.Use metrics to create a culture of accountability and innovationUse AI and the Internet of Things to reinvent customer experiences.In addition to these targeted strategies, youll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. Youll understand the unique mindset and inner workings that drive Amazons operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, youll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Bestandsnummer des Verkäufers 9781260455496

Titel
Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader (Hardcover)
Autor
John Rossman
Verlag
McGraw-Hill Education, OH
Erscheinungsjahr
2019
Zustand
new
Einband
Hardcover
Sprache
Englisch
ISBN-10
1260455491
ISBN-13
9781260455496

AussieBookSeller

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Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 22. Juni 2007

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