Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Travis, David; Hodgson, Philip

ISBN 10: 1032532556 ISBN 13: 9781032532554

Verlag: CRC Press, 2023

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Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

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David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on UX, and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a UX researcher for over 25 years. His UX work has influenced design for the US, European and Asian markets for products ranging from banking software to medical devices, store displays to product packaging and police radios to baby diapers. He has a PhD in Experimental Psychology.

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Titel: Think Like a UX Researcher: How to Observe ...
Verlag: CRC Press
Erscheinungsdatum: 2023
Einband: Hardcover
Zustand: New
Auflage: 2nd Edition

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Think Like a Ux Researcher : How to Observe Users, Influence Design, and Shape Business Strategy

Travis, David; Hodgson, Philip

Verlag: CRC Press, 2023

ISBN 10: 1032532556 ISBN 13: 9781032532554

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Think Like a UX Researcher

David Travis (System Concepts, London, UK)|Philip Hodgson

Verlag: CRC Press, 2023

ISBN 10: 1032532556 ISBN 13: 9781032532554

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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on UX, and over 30,000 students have taken his face-to-face and online training courses. He has a. Bestandsnummer des Verk�ufers 829525569

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Think Like a Ux Researcher : How to Observe Users, Influence Design, and Shape Business Strategy

Travis, David; Hodgson, Philip

Verlag: CRC Press, 2023

ISBN 10: 1032532556 ISBN 13: 9781032532554

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Think Like a UX Researcher

David Travis

Verlag: Taylor & Francis Ltd (Sales) Jul 2023, 2023

ISBN 10: 1032532556 ISBN 13: 9781032532554

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Buch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.Key FeaturesProvides a dive-in-anywhere book that offers practical advice and topical examples.Includes thought triggers, exercises and scenarios to test your knowledge of UX research.Features workshop ideas to build a development team's UX maturity.Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization. 336 pp. Englisch. Bestandsnummer des Verk�ufers 9781032532554

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