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Bibliografische Details

Titel: Total Branding by Design: Using Design to Create Distinctive Brand Identities
Verlag: Kogan Page Ltd
Erscheinungsjahr: 1994
Sprache: Englisch
ISBN-10: 0749408677
ISBN-13: 9780749408671
Einband: Hardcover
Zustand: Very Good

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This practical guide demonstrates how to exploit the full potential of brand design as a marketing tool. The author explains his concept of total branding, from the planning stages through to implementation and evaluation.

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