It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Bestandsnummer des Verk�ufers 0136089836-11-1

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Bibliografische Details

Titel: Total Global Strategy (3rd Edition)
Verlag: Pearson (edition 3)
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 0136089836
ISBN-13: 9780136089834
Einband: Paperback
Auflage: 3.
Zustand: Good

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Inhaltsangabe

A uniquely integrated view of the global strategy issues facing firms today.

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

Rese�a del editor

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies. The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

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