Total Global Strategy. Dieser Artikel ist nicht verfügbar.
Hult, G. Tomas M., Yip, George S.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2011
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
AbeBooks-Verkäufer/-in seit 3. August 2006
Zustand: Gebraucht - Befriedigend
EUR 5,98
Artikelbeschreibung vom Verkäufer
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 5471048-6
- Titel
- Total Global Strategy
- Autor
- Hult, G. Tomas M., Yip, George S.
- Verlag
- Pearson Education, Limited
- Veröffentlichungsjahr
- 2011
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0136089836
- ISBN-13
- 9780136089834
- Ausgabe
- 3. Auflage
- Artikelgewicht
- 0,948 Pfund
- Abmessungen
- N/A
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.