Total Global Strategy. Dieser Artikel ist nicht verfügbar.
Hult, G. Tomas M., Yip, George S.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2011
- Softcover
- Gebraucht
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer:in bei AbeBooks seit 13. Oktober 2008
Zustand: Gebraucht - Gut
EUR 5,82
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 12012066-75
- Titel
- Total Global Strategy
- Autor
- Hult, G. Tomas M., Yip, George S.
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 2011
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0136089836
- ISBN-13
- 9780136089834
- Auflage
- 3. Auflage
- Artikelgewicht
- 0,948 Pfund
- Abmessungen
- N/A
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.