Trailblazer: The Power of Business as the Greatest Platform for Change

Marc Benioff

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Sprache: Englisch

Verlag: Random House USA Inc, 2019

1984825194 / 9781984825193

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NEW YORK TIMES BESTSELLER * The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future--in which changing the world is everyone's business. "An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world."--Richard Branson What's the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values--trust, customer success, innovation, and equality--and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success. Because no matter what business you're in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer "A guide for what every business and organization must do to thrive in this period of profound political and economic change."--Jamie Dimon, chairman and CEO of JPMorgan Chase "In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change."--Susan Wojcicki, CEO of YouTube.…

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Titel
Trailblazer: The Power of Business as the Greatest Platform for Change
Autor
Marc Benioff
Verlag
Random House USA Inc
Erscheinungsjahr
2019
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1984825194
ISBN-13
9781984825193

World of Books (was SecondSale)

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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