Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers

Don Sexton

ISBN 10: 0471916900 / ISBN 13: 9780471916901

Verlag: Wiley, 2006

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0471916900I3N00

Inhaltsangabe:

For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101 provides an up-to-date explanation of the bestideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA-without the commitment of so much time and money.Author Don Sexton has taught marketing at Columbia University for more than thirty-five years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic way with exercises and examples that show the idea in action. Professor Sexton also includes practical guidelines for making key marketing decisions-using the same formulas major corporations pay top-dollar to have him teach their employees.With step-by-step instructions and handy worksheets, this one-of-a-kind guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. You'll discover which tactics work and which don't, and-with real-world guidance from Sexton-you'll be able to implement the right tactics in your own business. You'll master the best tactics in marketing to increase your sales and profits, build your brand, or increase your customer base.Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, Trump University Marketing 101 provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it-whether you're running a small business or a major corporation-this comprehensive guide explains everything you need to know about modern marketing.

Über die Autorin bzw. den Autor: Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.(r), a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School's Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing's China Economic Daily.

Bibliografische Details

Titel: Trump University Marketing 101: How to Use ...
Verlag: Wiley
Erscheinungsdatum: 2006
Einband: Hardcover
Zustand: Good
Zustand des Schutzumschlags: No Jacket