Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Brogan, Chris; Smith, Julien

ISBN 10: 0470743085 / ISBN 13: 9780470743089

Verlag: John Wiley & Sons Inc, 2009

Beschreibung

May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission! Bestandsnummer des Verkäufers 0KVOVP004UGA_ns

Bibliografische Details

Titel: Trust Agents: Using the Web to Build ...

Verlag: John Wiley & Sons Inc

Erscheinungsdatum: 2009

Einband: Hardcover

Zustand: Good

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Inhaltsangabe:

Book by Brogan Chris Smith Julien

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This book shows how to tap the power of social software and networks to build your business. In "Trust Agents", two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are 'trust agents,' the key people your business needs on its side. This book delivers actionable steps and case studies that show how social media can positively impact your business. It is written by authors with over ten years of online media experience. It shows you how to build and wield influence online to benefit your brand. It combines high-level theory with practical step-by-step guidance. If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using "Trust Agents".