Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

Charles H. Green

ISBN 10: 0071461949 / ISBN 13: 9780071461948

Verlag: McGraw Hill, 2005

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Bestandsnummer des Verkäufers GWV.0071461949.VG

Inhaltsangabe:

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

Über die Autorin bzw. den Autor:

Charles H. Green is president of Trusted Advisor Associates, specializing in helping Fortune 500 business improve their trust-based relationships and business development skills.

Bibliografische Details

Titel: Trust-Based Selling: Using Customer Focus ...
Verlag: McGraw Hill
Erscheinungsdatum: 2005
Einband: Hardcover
Zustand: very_good