Tuned In

Stull, Craig; Myers, Phil; Scott, David Meerman

ISBN 10: 047026036X / ISBN 13: 9780470260364

Verlag: Wiley, 2008

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G047026036XI2N00

Inhaltsangabe:

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Über die Autorin bzw. den Autor:

CRAIG STULL is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.

PHIL MYERS is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.

DAVID MEERMAN SCOTT is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.

Visit: www.tunedinbook.com.

Bibliografische Details

Titel: Tuned In
Verlag: Wiley
Erscheinungsdatum: 2008
Einband: Hardcover
Zustand: As New
Zustand des Schutzumschlags: No Jacket