Typography Essentials: 100 Design Principles for Working with Type (Design Essentials)

Saltz, Ina

ISBN 10: 1592537405 / ISBN 13: 9781592537402

Verlag: Rockport Publishers, 2011

Bestandsnummer des Verkäufers 1592537405-4-35060865

Inhaltsangabe:

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Über die Autorin bzw. den Autor:

Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years, Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine. Ina frequently lectures on topics related to magazine design and typography, including Toronto, Atlanta, Denver, Moscow, Amsterdam and Calgary. She lives with her husband in New York City.

Bibliografische Details

Titel: Typography Essentials: 100 Design Principles...
Verlag: Rockport Publishers
Erscheinungsdatum: 2011
Einband: paperback
Zustand: Fair