Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive, streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today's fastest, most powerful advertising medium.

Pay only for leads, signups or sales rather than just clicks
Connect Google ads to social media
Use Google's Conversion Optimizer function to it's fullest
Best practices for using Google's Display Network
Know the latest information on "relevance" and how to keep Quality Scores high
Build a powerful, streamlined campaign from scratch
Develop high quality keyword lists
Write killer advertising and website copy that gets clicks
Get your ads in front of the best audience possible
Keep your ads showing up with high quality scores
Triple your traffic with Google's Display Network
Earn high rankings in Google's organic search results
Slash your bid prices
Gain more conversions and sales
Avoid costly mistakes made by all Google advertisers
Determine what’s working with Google's conversion tracking

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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