Titel: Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks
Verlag: Entrepreneur Press
Erscheinungsjahr: 2020
Sprache: Englisch
ISBN-10: 1599186489
ISBN-13: 9781599186481
Einband: Paperback
Auflage: 2. Auflage
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket

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Inhaltsangabe

Link. Rank. Profit.

Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

Execute a link audit and competitor analysis
Develop a structured, long-term link-building strategy
Identify and approach quality, top-ranking websites with a value proposition
Differentiate links for traffic from links for ranking
Keep on the right side of search engine guidelines

�ber die Autorin bzw. den Autor

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information. He currently resides in Louisville, KY.

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