Understanding Communication Theory: A Beginner's Guide
Croucher, Stephen M.
Verkauft von HPB-Red, Dallas, TX, USA
AbeBooks-Verkäufer seit 11. März 2019
Gebraucht - Softcover
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In den Warenkorb legenVerkauft von HPB-Red, Dallas, TX, USA
AbeBooks-Verkäufer seit 11. März 2019
Zustand: Acceptable
Anzahl: 1 verfügbar
In den Warenkorb legenConnecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Bestandsnummer des Verkäufers S_413280808
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory―the social scientific, interpretive, and critical approaches―and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.
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