Titel: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Verlag: Psychology Press
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 0805817301
ISBN-13: 9780805817300
Einband: hardcover
Zustand: New

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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

�ber die Autorin bzw. den Autor

Reynolds, Thomas J.; Olson, Jerry C.

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