Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN 10: 0805817301 / ISBN 13: 9780805817300

Verlag: Psychology Press, 2001

Beschreibung

The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return.

Bestandsnummer des Verkäufers 521RNJ000YFT

Bibliografische Details

• Titel: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
• Verlag: Psychology Press
• Erscheinungsjahr: 2001
• Sprache: Englisch
• ISBN-10: 0805817301
• ISBN-13: 9780805817300
• Einband: Hardcover
• Zustand: Good

Über diesen Titel

Inhaltsangabe

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

Über die Autorin bzw. den Autor

Reynolds, Thomas J.; Olson, Jerry C.